From Rebirth to Real World Connection
2025 was a year that changed everything for us at Freetrain. It was the year we stopped looking back at what we had been and fully committed to what we were becoming. We called it Rebirth because that is exactly what it was. Not a reset for the sake of change but a deliberate decision to evolve our mindset our product and our relationship with the community that built this brand with us.
Rebirth started internally. We asked ourselves hard questions about purpose about quality and about whether we were truly serving the people who move with us every day. The answer pushed us to rebuild from the ground up. Better design sharper focus and a renewed obsession with performance that actually shows up when it matters.
That shift took us far beyond our comfort zone and in many ways all the way to Tokyo. Being there reminded us why movement is universal. Different streets different pace same intent. Train hard move freely show up disciplined and present. Tokyo gave us perspective and reinforced that Freetrain is not just a UK story. It is a global one built on shared values of effort and progress.
Back home we brought that energy straight to the streets of London. Our Battersea run was one of the most grounding moments of the year. No spectacle no pressure just people turning up early moving together and setting the tone for what was to come. That run captured everything we believe in. Community first movement always.
Product wise 2025 was about doing it properly. We released our new and improved vests after months of refinement listening and testing. Every adjustment was intentional from fit to function to durability. These were not updates for the sake of it. They were responses to real feedback from real training sessions in real conditions. The result was gear we genuinely stand behind and proudly train in ourselves.
Connecting in person mattered more than ever this year. The Shoreditch pop up brought us face to face with the community that has supported us since day one and introduced us to people discovering Freetrain for the first time. Later in the year the Mailbox pop up in Birmingham felt like a homecoming. Seeing original vests still in rotation stories attached to every mark and memory reminded us that what we are building lasts beyond launches and campaigns.
One of the most meaningful moments of the year was working with Spencer Matthews on Project 7. That collaboration was never about visibility alone. It was about mental resilience physical endurance and showing what is possible when you commit fully. Project 7 aligned perfectly with our values of discipline consistency and pushing past perceived limits and we were proud to support something that went deeper than performance.
Looking back 2025 was not about doing more. It was about doing things right. Rebirth gave us clarity. Tokyo gave us perspective. Battersea reminded us of our roots. Our new vests raised the standard. The pop ups brought us closer to the people who matter most. And Project 7 showed the power of purpose driven challenge.
We move into the next year focused grounded and hungry. This was the year we became ourselves again properly.
A Look Back at 2025
From Rebirth to Real World Connection
2025 was a year that changed everything for us at Freetrain. It was the year we stopped looking back at what we had been and fully committed to what we were becoming. We called it Rebirth because that is exactly what it was. Not a reset for the sake of change but a deliberate decision to evolve our mindset our product and our relationship with the community that built this brand with us.
Rebirth started internally. We asked ourselves hard questions about purpose about quality and about whether we were truly serving the people who move with us every day. The answer pushed us to rebuild from the ground up. Better design sharper focus and a renewed obsession with performance that actually shows up when it matters.
That shift took us far beyond our comfort zone and in many ways all the way to Tokyo. Being there reminded us why movement is universal. Different streets different pace same intent. Train hard move freely show up disciplined and present. Tokyo gave us perspective and reinforced that Freetrain is not just a UK story. It is a global one built on shared values of effort and progress.
Back home we brought that energy straight to the streets of London. Our Battersea run was one of the most grounding moments of the year. No spectacle no pressure just people turning up early moving together and setting the tone for what was to come. That run captured everything we believe in. Community first movement always.
Product wise 2025 was about doing it properly. We released our new and improved vests after months of refinement listening and testing. Every adjustment was intentional from fit to function to durability. These were not updates for the sake of it. They were responses to real feedback from real training sessions in real conditions. The result was gear we genuinely stand behind and proudly train in ourselves.
Connecting in person mattered more than ever this year. The Shoreditch pop up brought us face to face with the community that has supported us since day one and introduced us to people discovering Freetrain for the first time. Later in the year the Mailbox pop up in Birmingham felt like a homecoming. Seeing original vests still in rotation stories attached to every mark and memory reminded us that what we are building lasts beyond launches and campaigns.
One of the most meaningful moments of the year was working with Spencer Matthews on Project 7. That collaboration was never about visibility alone. It was about mental resilience physical endurance and showing what is possible when you commit fully. Project 7 aligned perfectly with our values of discipline consistency and pushing past perceived limits and we were proud to support something that went deeper than performance.
Looking back 2025 was not about doing more. It was about doing things right. Rebirth gave us clarity. Tokyo gave us perspective. Battersea reminded us of our roots. Our new vests raised the standard. The pop ups brought us closer to the people who matter most. And Project 7 showed the power of purpose driven challenge.
We move into the next year focused grounded and hungry. This was the year we became ourselves again properly.